page title - UGC, community based website for the BBC

Information architect (Sep 07 - Feb 08)

Creation of a ground breaking community based website to be supported by BBC TV programming. This project is unique in that the website is supported by a TV show rather than the other way around (which of course is the norm).

The site is centred around user generated content, mainly in the form of pre-recorded video, images, blogs, and comments. There is also an emphasis on live video streaming, voting and rating.

A key challenge for this project was to maximise the usability of the site so that a sufficiently large community of members could be attracted and registered in order to sustain the show (ie voting/rating/generating content etc) which had a lifespan of only 8 weeks. This was achieved with over 10,000 members registered during this short time period from a standing start with minimal external marketing support.

Sample deliverables: movie player, member profile (PDF 70 KB).