page title - New Look: autumn 07 campaign website

Information architect (Aug 07 - Sep 07)

Design of the Autumn 07 campaign website for New Look Retailers Ltd.

This was a Flash based site involving a complex clothes selection 'look book' application that would allow the user to combine New Look clothes to create the ideal outfit online and then enter it into a competition.

A project priority was to create a usable interface for the 'look book' and and ensure that key usability aspects were maintained during site production.

Delivered site map, and wireframes.