Information architect (November 07)
Part of a team of 5 sent to Stan James' head office in Gibraltar to conduct a 2 day scoping exercise with the aim of agreeing a site re-design strategy.
The workshops involved group exercises which aimed to identify the core user types and explore features and functionality that would optimise user experience. More specifically:
- critical analysis of current site
- competitor analysis
- identification and prioritisation of major opportunities
- definition of core user types
- analysis of user journey life cycles
Following the workshops I was responsible for producing a document detailing high level site re-design recommendations.